Any business can reach the next level of success, with one fundamental thing and that is “more customers”. If you want to achieve more customers then the journey map must include “more website traffic”. Traffic is essential to helping you reach a destination beyond your expectations. Though there are many ways to boost site traffic we have shortlisted 9 most effective ways that will surely work for any business website.

Let’s have a look at them one by one.

1. Paid Advertisement:  
   Obvious 1^st choice will be “Advertisement.”  If you want to use your marketing budget wisely, advertising your site on search engine and social media will most likely be the best option.  Advertising on search or display network will help you to get your website in front of people interested in your products or services. This is the most useful and powerful way of attracting more visitors.  The best thing about pay per click advertising strategy is it you can keep track of return on investment (ROI).Let the professionals do the task of setting conversion oriented campaigns for your business; as more traffic to your site will not always results in more sales. Ad experts can strategically plan your campaign by targeting highly searched keywords while keeping in mind “User’s Search Intent”.
2. Be Active on Social Media:
   Being active on social media is another important way to engage users. It is the most effective tool for promoting your content. Make it easy for users to share your content through one click. Only creating great content and promoting it on social media is not enough. Your website must be integrated with your social media channels. It will help users to connect with you even more strongly through available social media accounts.
3. Make It Responsive:
   This statistic shows the development of U.S. mobile internet traffic as of the second quarter of 2019 – 43.47 percent of web traffic in the United States originated from mobile devices. (Source – statista.com )To utilize this huge mobile traffic, you need to optimize your website for mobile devices. If users need to zoom in or scroll to check the website content then you are losing them for sure. They will go to competitors who have responsive site. Also do not forget, Google is using a Mobile first indexing algorithm for showing search results. If you want to be in competition then make sure your site is responsive.
4. Don’t Make Your Users Wait:
   Being quick is a clever trick. Nobody likes to wait watching a buffering icon even if it is beautifully designed.Have you ever checked your website speed? Check it here. Apply all the optimization suggestions to make your site load faster so that your visitors will not get a chance to bounce back. Reducing page loading time will not only deliver a rich user experience but it will also help your site to rank higher in search results by decreasing bounce rate.
5. Post Brilliant & Informative Content: 
   Don’t write to impress, write to express and engage. Simple rule of creating great content is – it should satisfy the user intent. Think from the customer’s point of view and answer all the questions that may come to their mind.Use attractive images, info-graphics and engaging videos of your customer reviews. Grab and hold your audience’s attention with eye catching visual content. It will help you to improve your website performance by increasing the session duration of visitors.
6. Be Found on Google Maps: 
   Get your business listed on Google My Business. As your listing links to your website, let local prospective customers reach your site through local search results. Don’t just register your business; publish business updates regularly. Complete your listing with all the information your customer may need and help them contact you either through your site or directly at your business address.According to a survey, a well optimized Google listing can help you to achieve seven times more visits. It’s TRUE! So utilize this free tool and start attracting local customers.
7. Don’t Forget Referral Traffic:  
   • Register business on most relevant and popular online directories. Sometimes directories appear higher in search results, and you can’t beat their ranking position easily. So if someone is looking for “Dentist near me” from Atlanta then that user can find your website through Yelp or Yellow Pages. Referred visitors is as valuable as other visitors landing on your webpage directly.
   • Guest blog post is another important technique for getting referral traffic. Publish guest posts on websites related to your industry. You can place your links in author bio or call to action.
   • Be active on relevant forums, and answer questions related to your industry. Build your authenticity by giving most satisfactory answers and let the users follow your site by mentioning link in answers or profile.
8. Optimize for Search Engines ( On page SEO ): 
   Get visible in top search results when people are searching for products and services offered by your business. Optimizing your website for search engines can bring you the most powerful organic traffic. Make your web design structure SEO friendly to rank higher in search results. Pay attention to all on page factors like titles, meta descriptions, headings, alt text of images and most importantly relevant content.We would advise you that while targeting popular search terms, you should also focus on long tail keywords as well. Majority of web search queries are long tail. Don’t miss out on these search terms that can make you rank higher than your competitors.
9. Keep An Eye on Analytics: 
   Google Analytics provides you with major insights of overall website performance. Check your user’s journey through the behavioral flow, examine popular posts and pages, analyze the demographics. Check the traffic sources, from where and how your user is visiting your site. According to the collected data, you can optimize your website performance even better and in essence generate more leads.That’s it! You are all set to get more visitors on your site. If you have any other powerful tips then let us know in the comment section below. We would love to hear from you!